In today's competitive hospitality landscape, what truly separates the good from the great? It's not just your menu or your decor—it's your culture. A strong, service-driven culture is the engine that powers exceptional guest experiences, builds team resilience, and drives sustainable growth. But how do you build one?

In this transformative presentation, Bruce C. Bryan, author of Turning Tables, goes beyond individual skills to offer a blueprint for building an organization-wide culture of excellence. Drawing on foundational lessons from the high-stakes world of food service, Bruce reveals how to cultivate an environment where every team member, from the dishwasher to the general manager, is empowered to act like an owner.

Attendees will learn how to create a "virtuous cycle" where a supportive team dynamic leads to exceptional service, which in turn creates loyal customers and fosters a positive work environment. This presentation provides practical frameworks for leaders to intentionally design a culture that not only survives but thrives, turning your team into your most powerful and consistent competitive advantage.

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