40 West

Two Brothers on the trip

to mark a lifetime

40 West is an autobiographical journey in some ways and a collective of essays about life and that journey in others. It’s two brothers making a reflective and intentional trip to honor and celebrate their late father. Along the way we learn about them, the man they called Dad, and the world around us. Tears, laughter, and thought-provoking messages are peppered throughout. It’s nostalgic, forward-looking, and fun - all at the same time.

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WHAT OTHERS ARE SAYING🧏

This universal story of two brothers on a road trip rings so true it had me longing to take a long drive with my siblings to reconnect and rediscover the power of family.

Beth Macy

New York Times Best Selling Author

This book is filled with sweet and intimate anecdotes, as well as thoughtful self-examination. Upon finishing the book, you know that Hugh McLellan Bryan was a damn fine human being, and that his sons follow in his path.

Gil Harrington, Morgan’s Mom

President + Founder Help Save the Next Girl

Insights from Bruce C. Bryan

B2Seeds written by Bruce, hosted on the 5Points Creative website through the years.

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October 28, 2025

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Do You Know... Bruce Bryan?

By Christina Nifong. From The Roanoker Magazine November/December 2025 Issue.

October 27, 2025

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What it Takes to Provide Excellent Customer Service with Tom Landon

Hosted by Tom Landon, Blue Ridge PBS Echo TV's What it Takes features experts and committed citizens to our studio to discuss timely issues affecting Southwest Virginians. In Episode 702, Tom asks Bruce "What It Takes" to Provide Excellent Customer Service.

October 24, 2025

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5 min read

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