40

West

Two Brothers on the trip

to mark a lifetime

40 West is an autobiographical journey in some ways and a collective of essays about life and that journey in others. It’s two brothers making a reflective and intentional trip to honor and celebrate their late father. Along the way we learn about them, the man they called Dad, and the world around us. Tears, laughter, and thought-provoking messages are peppered throughout. It’s nostalgic, forward-looking, and fun - all at the same time.
40 West Book Cover

WHAT OTHERS ARE SAYINGđź§Ź

"

This universal story of two brothers on a road trip rings so true it had me longing to take a long drive with my siblings to reconnect and rediscover the power of family.

"

Beth Macy

New York Times Best Selling Author

"

This book is filled with sweet and intimate anecdotes, as well as thoughtful self-examination. Upon finishing the book, you know that Hugh McLellan Bryan was a damn fine human being, and that his sons follow in his path.

"

Gil Harrington, Morgan’s Mom

President + Founder Help Save the Next Girl

Insights from Bruce C. Bryan

B2Seeds written by Bruce, hosted on the 5Points Creative website through the years.

Bruce C. Bryan Selected by Virginia Business Magazine as One of "100 People to Meet in 2026

Bruce C. Bryan Selected by Virginia Business Magazine as One of "100 People to Meet in 2026

Bruce C. Bryan Selected by Virginia Business Magazine as One of "100 People to Meet in 2026

Bruce C. Bryan has been named to the prestigious Virginia Business magazine’s “100 People to Meet in 2026” list. The annual list spotlights the most influential Virginians, from entrepreneurs to community leaders, who are shaping the commonwealth’s future.

Roanoke, Virginia. December 11, 2025-- 5Points Creative proudly announces that its founder, Bruce C. Bryan, has been named to the prestigious Virginia Business magazine’s “100 People to Meet in 2026” list. The annual list spotlights the most influential Virginians, from entrepreneurs to community leaders, who are shaping the commonwealth’s future.  

Bryan appears under the “Public Faces” category, reserved for executives, CEOs, public relations professionals, and community leaders whose work represents their clients, industries, and communities publicly.

“Being named to this list is a tremendous honor,” said Bryan. “It’s recognition not only of the work we’ve done at 5Points Creative over the past years, but also of the incredible community here in western Virginia, our clients, colleagues, and partners who believe in what we do. Anytime we can get attention for things that are happening in our region, it’s a good thing in my opinion.  I love being a part of this community.”

Bruce C. Bryan is the president of 5Points Creative, a full-service marketing and advertising agency he launched in 2009 after nearly two decades leading advertising sales teams at broadcast television stations across Michigan, Ohio, and Virginia. Under his leadership, the agency has earned more than 70 industry awards, including American Advertising, Communicator, and Telly Awards, and was named the Greater Roanoke Chamber of Commerce’s 2019 Small Business of the Year for business-to-business services. Bruce is also an author and speaker, known for his books 40 West and Turning Tables, which blend personal storytelling with lessons on leadership, communication, and business culture.

Beyond his professional work, Bruce is recognized as a connector of people and an active community contributor. He is a founding board member of Help Save The Next Girl, the founder and a board member of The Spot on Kirk, and the vice president of the board of directors of Healing Strides of Virginia. A graduate of James Madison University, Bruce now lives in Roanoke, Virginia, where he continues to champion creativity, service-driven leadership, and meaningful community engagement.

That creative and community-oriented spirit helped bring him to the attention of Virginia Business magazine. The “100 People to Meet” list is an annual project of Virginia Business magazine that highlights a diverse group of Virginians, including innovators and entrepreneurs to educators, community leaders, and public-facing executives, who are driving progress across the commonwealth. The selection recognizes individuals making a significant impact in business, community, culture, and beyond.  

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December 11, 2025
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5 min read

Turning Tables: What Musicians & Venue Staff Can Learn from the Art of Service

Turning Tables: What Musicians & Venue Staff Can Learn from the Art of Service

Turning Tables: What Musicians & Venue Staff Can Learn from the Art of Service

From Bruce Houghton, founder & editor of Hypebot, Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency. Learn how Bruce C. Bryan’s new book Turning Tables connects the lessons of great service with success in live music.

From Bruce Houghton, founder & editor of Hypebot, Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency. Learn how Bruce C. Bryan’s new book Turning Tables connects the lessons of great service with success in live music.

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Turning Tables: What Musicians & Venue Staff Can Learn from the Art of Service

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October 28, 2025
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5 min read

Do You Know... Bruce Bryan?

Do You Know... Bruce Bryan?

Do You Know... Bruce Bryan?

By Christina Nifong. From The Roanoker Magazine November/December 2025 Issue.

By Christina Nifong. From The Roanoker Magazine November/December 2025 Issue.

Do You Know . . . Bruce Bryan

October 27, 2025
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5 min read

GET IN TOUCH ✍️

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