Picture of Bruce C Bryan

BRUCE C.

BRYAN

Bruce led advertising sales departments in the television industry for two decades before starting his company. Now besides the work at 5Points Creative, he’s an international bestselling author, radio host, and speaker who gets right to the heart of business challenges and does so in a connecting and fun way.

MEET THE AUTHOR 👋🏼

Bruce C. Bryan is an entrepreneur, the founder of multiple nonprofit organizations, and a connector of people. He’s a graduate of James Madison University. After a long career in the television industry, he started 5Points Creative, an award-winning marketing firm. He’s got five children, six grandchildren, and lives in Roanoke, Virginia with his wife Laurel.

Named One of 100 People to Meet in 2026 by Virginia Business Magazine

SPEAKING🎤

A renowned speaker and communicator, Bruce frequently addresses businesses, nonprofits, and organizations on topics such as communication, branding, business development, and so much more. He's now featuring content from us upcoming book Turning Tables! Click below to connect with Bruce about speaking at your event.
If you want to catch Bruce on the Loose,
here are a couple of opportunities.
03
/
12

Leading Age Pennsylvania Webinar Series

Crafting Unforgettable Experiences: Your Blueprint for Organizational Growth - Webinar.

Virtual

@

1:00 pm

04
/
09

Healing Strides Awareness Event

How to be a better leader and how to spot who is leading best.

Healing Strides 672 Naff Road, Boones Mill, VA 24065

@

11:30 am

SEE MORE

WHAT OTHERS ARE SAYING🧏

"

Bruce Bryan was exceptional and incredibly informative. His insights captivated our chamber members, and they are eager to hear more from him. We look forward to welcoming him back for future events.

"

Sandra Tanner

Executive Director, South Hill Chamber of Commerce

"

We appreciate how Bruce approaches his work and talks from a place of curiosity. He asks what does this specific group of people need to get out of this session? He’s someone who is always willing to brainstorm, problem-solve, and pitch in. That’s something we really appreciate about him.

"

Lindsey Gleason-Reed

Assistant Director, Community Foundation of the New River Valley

Insights from Bruce C. Bryan

Leadership Lessons from the Service Industry | Turning Tables Talk with Martin’s Downtown Leadership Team

Leadership Lessons from the Service Industry | Turning Tables Talk with Martin’s Downtown Leadership Team

I had the pleasure of speaking with Jason Martin and his leadership team about my book, Turning Tables at The Spot on Kirk.

I had the pleasure of speaking with Jason Martin and his leadership team about my book, Turning Tables at The Spot on Kirk. It was a great session, and I walked away with some thoughtful feedback and new insights of my own.

The team really connected with the “No Kitchen Errors” concept and how it applies to the work they do together every day. That’s always meaningful to hear. I continue to learn from Jason, and I truly admire the way he and his team approach both their restaurants and their catering work with intention and high standards.

March 12, 2026
5 min read
Bruce Bryan: Everything I Know About Business I Learned As A Resteraunt Server

Bruce Bryan: Everything I Know About Business I Learned As A Resteraunt Server

Virginia author, and former television executive, Bruce Bryan, reveals how skills learned in food service work are the same abilities that drive success in any career. He joins us for Books & Brews at Pale Fire Brewing in Harrisonburg at 7pm on Tuesday, March 10, to talk about those skills outlined in his book Turning Tables. He’ll join valley novelist Rebecca Kaufman whose new novel The Reservation takes place in a restaurant. WMRA’s Chris Boros asked Bruce if skills learned in food service can be translated to other jobs?
March 6, 2026
5 min read
An Observation4Those of Us Interacting with Others

An Observation4Those of Us Interacting with Others

Recently, I was at a function and noticed something I’ve experienced before. We were with a group of people, and I realized no one had asked me a single question the entire night. People were focused on what was happening around them and they were paying attention to the food they were eating, the points they wanted to make, and what was on their mind. A few hours and not a single question.

Recently, I was at a function and noticed something I’ve experienced before. We were with a group of people, and I realized no one had asked me a single question the entire night. People were focused on what was happening around them and they were paying attention to the food they were eating, the points they wanted to make, and what was on their mind.

A few hours and not a single question.

Last month I was fortunate enough to launch my new radio show. It’s called Naturally Curious and it airs on Sunday nights at 7 pm on Radio IQ — the NPR affiliate for much of Virginia. (It’s also available wherever you listen to podcasts under the same program title.) The purpose of the program is to dig deep with leaders, actual influencers, and people to ask them the questions we think will spur more interesting conversations.

This project started almost a year and a half ago, but what drove it, as the title suggests, is my desire to better understand people and what drives them. It’s compelling radio if I do say so myself, but more than that, it’s a timely reminder for us in commerce and human services.

How2Take Some Simple Steps for Improvement

Use a question to learn more and to build a connection.

Early in my B2Seed history, I wrote about the power of asking good questions. Now, almost 17 years later, it’s an important time to reinforce that undervalued tool. Ask good questions, get helpful answers, and use that information to ask more and better questions. That’s the format of Naturally Curious, and it’s the formula for better sales processes, employee relationships, team leadership, and medical care.

You may have the answers and know what you want to do but pause for at least a moment and ask a question. When you get stuck in a relationship with a client, a patient, or an employee, you know what to do. Ask a question. Don’t be that person so intent on passing along their wisdom and impressing others that they are sharing content and not gathering valuable information. It’s the gathering information part that drives the best solutions and really helps you get to the heart of what someone needs. Spend time sharpening that skill and make it your mission to really understand where your clients, prospects, employees, supervisors, and patients are coming from.

The “smartest person in the room” is often the one asking the most questions.

To listen to Naturally Curious on Radio IQ, tune in here at 7 pm on Sundays. The program is also available wherever you listen to podcasts. To listen in on the Apple Music Podcast platform visit here.

February 27, 2026
5 min read

Learn More about Some of Bruce's Favorite Organizations

5Points Creative logoThe Spot on Kirk logoHelp Save the Next Girl logoHealing Strides of Virginia logo

GET IN TOUCH ✍️

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