Picture of Bruce C Bryan

BRUCE C.

BRYAN

Bruce led advertising sales departments in the television industry for two decades before starting his company. Now besides the work at 5Points Creative, he’s an international bestselling author, radio host, and speaker who gets right to the heart of business challenges and does so in a connecting and fun way.

MEET THE AUTHOR 👋🏼

Bruce C. Bryan is an entrepreneur, the founder of multiple nonprofit organizations, and a connector of people. He’s a graduate of James Madison University. After a long career in the television industry, he started 5Points Creative, an award-winning marketing firm. He’s got five children, six grandchildren, and lives in Roanoke, Virginia with his wife Laurel.

Bruce's Audience

Organizations Bruce C. Bryan Has Spoken to Recently

Named One of 100 People to Meet in 2026 by Virginia Business Magazine

SPEAKING🎤

A renowned speaker and communicator, Bruce frequently addresses businesses, nonprofits, and organizations on topics such as communication, branding, business development, and so much more. He's now featuring content from us upcoming book Turning Tables! Click below to connect with Bruce about speaking at your event.
If you want to catch Bruce on the Loose,
here are a couple of opportunities.
04
/
09

Healing Strides Awareness Event

How to be a better leader and how to spot who is leading best.

Healing Strides 672 Naff Road, Boones Mill, VA 24065

@

11:30 am

04
/
24

AAF Roanoke Amplify Your Impact Nonprofit Event

Amplify Your Impact. In this session, you'll learn how to meet the media where they are and bring value.

Melrose Plaza

@

1:00 pm

SEE MORE

WHAT OTHERS ARE SAYING🧏

"

Bruce’s program sparked meaningful internal dialogue within our team. It reinforced our core ideals and gave everyone permission to take pride in what we do — and to strive intentionally toward creating better, more thoughtful guest experiences.

"

Jason Martin

Owner Martin's Downtown, Jaybird Tavern, and Sidecar

"

Bruce’s talk on talent acquisition offered a fresh perspective on recruiting in today’s multi-faceted work environment. I walked away with valuable ideas on creating a company culture where people genuinely want to work. [He] provided insight on how to retain team members by fostering a workplace where team members feel comfortable, respected, fulfilled, and fairly compensated.

"

Amanda Livingston

Executive Director, Salem-Roanoke County Chamber of Commerce

Insights from Bruce C. Bryan

Who's2Blame?

Who's2Blame?

Taking responsibility builds trust. Building trust creates stronger branding and willingness to increase investments, alliances, and partnerships. When you can acknowledge your mistakes and turn something bad into a stronger business, your organization can be better situated for success.

The best B2Seed topics often come from real-life experiences. When one gets your attention and ties into one of the main lessons you’ve been sharing, it’s time to snag it and pass it along! On Thanksgiving eve, two packages from a major international brand arrived on our doorstep. One of the packages belonged to my son, but the other package didn’t belong to anyone else in our house. After the delivery person left, my wife grabbed the boxes and noticed there was an issue with the label. She had the name of the correct recipient, their phone number, and the unlucky shipee’s address, too.

Shortly after that, the driver reappeared and rang our doorbell, wanting the package back. He blamed the sorter and the warehouse. My wife said, “I’m not sure I should give it to you. How will I know you won’t just toss it in the undelivered bin?” She wasn’t being difficult; she just wanted to ensure this special package got to Baltimore, Maryland. The trust in this employee was broken, and the process hadn’t worked as it was designed.

Take Ownership4The Best Results

Instead of owning his part in the mistake, the delivery person blamed others. It’s Chapter 8 in my new book. “Take Responsibility” is the title of that chapter, and that lesson doesn’t just apply to hospitality. It’s the smart play in package delivery and with your business or organization, too.

We knew it wasn’t only the warehouse or the label maker’s mistake. The driver shared in the issue, too. That’s how client-care problems happen. Three or four people usually have a hand in messing something up. After a problem is identified, break down where the breakdown happened. Start in the moment with taking ownership of the issue – don’t blame the kitchen (or your warehouse, or your co-workers). Jump in, solve the problem, and care for the client first. Then do the debrief and determine how to avoid a repeat of what happened that broke the process.

Taking responsibility builds trust. Building trust creates stronger branding and willingness to increase investments, alliances, and partnerships. When you can acknowledge your mistakes and turn something bad into a stronger business, your organization can be better situated for success.

As written above, this topic and many more are covered in my new book.

To order, Turning Tables: Everything I Needed to Know about Business I Learned as a Server, visit here. (I’ll happily autograph any copies you purchase if we can find a way to connect in person .)

To schedule a Speaking Engagement, go to www.brucecbryan.com.

March 20, 2026
5 min read
Leadership Lessons from the Service Industry | Turning Tables Talk with Martin’s Downtown Leadership Team

Leadership Lessons from the Service Industry | Turning Tables Talk with Martin’s Downtown Leadership Team

Bruce recounts his time speaking with Jason Martin and his leadership team about his book, Turning Tables at The Spot on Kirk.

The Martin’s Restaurant Group is a locally owned collection of standout dining experiences in the Roanoke Valley. Owned by Jason Martin, the group includes Martin’s Downtown, Sidecar, and Jaybird Tavern. Each establishment offers its own distinct atmosphere while sharing a commitment to quality food, thoughtful service, and community connection.

I had the pleasure of speaking with Jason Martin and his leadership team about my book, Turning Tables at The Spot on Kirk. It was a great session, and I walked away with some thoughtful feedback and new insights of my own.

The team really connected with the “No Kitchen Errors” concept and how it applies to the work they do together every day. That’s always meaningful to hear. I continue to learn from Jason, and I truly admire the way he and his team approach both their restaurants and their catering work with intention and high standards.

March 12, 2026
5 min read
The Reluctant Entrepreneur: Bruce Bryan's Journey

The Reluctant Entrepreneur: Bruce Bryan's Journey

Bruce Bryan didn’t set out to be an entrepreneur. It was a leap born out of necessity during the Great Recession of 2018. But from that uncertain start, he built 5Points Creative into a thriving marketing agency.

Bruce Bryan didn’t set out to be an entrepreneur. It was a leap born out of necessity during the Great Recession of 2018. But from that uncertain start, he built 5Points Creative into a thriving marketing agency.

In this episode of What Am I Even Doing?, Bruce shares his journey of starting and growing a marketing agency:

How a sudden career shift pushed him into entrepreneurship
The power of authentic networking and vulnerability
Key lessons in hiring, growth, and embracing challenges
Why authenticity is the cornerstone of building trust and lasting relationships
Bruce’s story is a testament to resilience, adaptability, and the unexpected paths that lead to success.

Catch the full interview and subscribe to What Am I Even Doing? for more real, unfiltered stories from entrepreneurs and leaders who’ve been through the trenches.

March 10, 2026
5 min read

Learn More about Some of Bruce's Favorite Organizations

5Points Creative logoThe Spot on Kirk logoHelp Save the Next Girl logoHealing Strides of Virginia logo

GET IN TOUCH ✍️

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